- We have a platform that is unique, disruptive, and has exclusive technology
- We are the leader in the "Dual Pricing" space. Offering our "Dual Pricing" program since 2013, our program is 100% compliant with all State and Federal regulations.
- We are LEGAL in all 50 states, unlike "surcharge"
- We are recognized by Visa/MasterCard as a compliant "Dual Pricing" program
- Dual Pricing technology provides merchants with the ability to offer a card and cash price at the time of sale via our credit card terminal and pin pad. The card and cash price are automatically adjusted based on the customers choice of payment. This provides the customer with an enhanced transparent transaction experience.
- Example: On a $10.00 sale, if a customer pays with a card, their card is charge $10.40. The Merchant keeps the $10.00 (amount of sale). Our Program receives the $.40 to pay the credits card fees, eliminating the credit card fees the merchant currently pays. If the customer pays by cash, they pay $10.00 (amount of the sale).
Will I lose customers implementing a "Dual Pricing"" program?
No. Data analytics showed our first 21 store major pizza franchisee test market, who implemented the in July 2016, saw no loss in customers. Data mining, 2017 vs. 2018, showed a 2.8% increase in sales, 3.4% "unit" sales increased, 6.4% increase in fees collected (credit card usage increased).
An indépendant pizza store in Walla Walla Wa. implemented "Dual Pricing" in Dec 2016. Store sales increased 50% thru 2021. "Dual Pricing" program did not impede the stores marketing efforts to gain new customers.
"Dual Pricing" programs would not have 2 million plus businesses using it if the program caused merchants to lose customers.
What impact will "Dual Pricing" have on my Bottom Line?
On average our merchants experience an 16% increase to their Bottom Line.
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